Observing users is the quickest way to learn | On-Off Group

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How to get integrate user feedback into your product development process

Introduction

What to expect from this course (0:22)
How long has it been since you had user feedback (1:22)

Fitting it into your process

Observing users is the quickest way to learn (4:08)
A useful metric to track how user centered your team is (1:46)
Biasing your product development process towards learning and iterating (4:59)
Restructuring your sprint so that user feedback is built in (2:17)

But wait, what even is user-centered design?

The 6 ISO User-Centered Design Principles (9:10)

How to do research

How to run an observational study (3:45)
How to Interview Users (3:12)
How to run usability tests (6:48)
A step by step guide to running any research (5:19)

Next Steps

Make use of the templates available in the templates folder (0:48)
Try this easy action point to get you started if you haven-t done research before (1:25)
Get in touch with suggestions, questions, comments etc (0:25)

Templates Folder

Persona Template
Journey Map Template
Interview Script for Existing Customers
Interview Script for Potential Customers
Usability Testing Script

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Observing users is the quickest way to learn

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